Mooney: The Symbol of Performance™

Tom Leonard

The Grocery Entrepreneur
Richmond, VA

“Busy” can’t even begin to describe life in the grocery industry – especially when you’re part of a franchise as successful as Stew Leonard’s. Constant meetings…managing stores…visiting with farmers – many times all in the same day. That’s a lot of territory to cover. And for Tom Leonard, there’s only one way to cover it: his Mooney Acclaim.  

To him, Mooney represents the exact same things Stew Leonard’s does. The ultimate in quality, delivered by world-class people, resulting in a truly unique brand. Whereas most superstores carry 25,000 items or more, his have just 1,500. Nothing but the absolute freshest and most desirable fruits, meats, breads and more. It’s no secret people love the experience – the company annually makes Fortune Magazine’s “100 Best Companies to Work For in America.”

With six highly successful stores, why don’t they have more? Easy: “Because it takes us about 10 years to get a store right” according to Tom. The same principles of care and consideration are what drew him to Mooney. “It’s a hard working plane that gives me the most performance possible. And for my dollar, I trust the craftsmanship that goes into every detail.”

In his spare time, Tom enjoys vacationing with his girlfriend Annette, as well as visiting his three children in college. With every trip, he relishes the challenge of flying and the freedom it offers him. In his words, it’s all about performance. We tend to agree.

Other My Mooney Stories

Randy Mardis - The Photographer 

Jennifer Mitchell - The Sonographer